In order to help merchants better operate
Douyin e-commerce, merchant self-broadcasting helps to achieve efficient connection between product content and potential. interested users, bringing about an increase in business scale, value such as reducing operating costs and increasing efficiency, accumulating business crowd assets, and establishing long-term operating positions. Douyin e-commerce, the white paper proposes “eight items” for merchants’ self-broadcasting, including product capabilities, anchor capabilities, content capabilities, service capabilitie. activity capabilities, data capabilities, private domain capabilities, and advertising capabilities. Capability Model”, and summarizes the In order to help highlights of self-broadcasting operations through benchmarking cases.providing a path reference for merchants’ self-broadcasting operations.
Under the new form of interest e-commerce
Douyin e-commerce merchants’ self-broadcasting continues to grow rapidly. Since 2020, with the investment in platforms and the influx of Job Function Email Database anchors, enterprises, and third-party organizations. The e-commerce live broadcast industry has developed rapidly. According to iiMedia’s forecast data, the e-commerce. In order to help live broadcast market is expected to exceed 1.2 trillion yuan in 2021. The user base of e-commerce live broadcasts has continued to grow. As of June 2021, the number of e-commerce live broadcast users has reached 384 million. Live broadcast e-commerce is booming. Douyin e-commerce connects accurate interest recommendations with.
The needs of 600 million daily active users
Douyin, creating the “interest e-commerce” form of Douyin e-commerce, and jointly launched the FACT operation with Bain & Company matrix model. FACT is the four major operating positions for merchants in Douyin e-commerce, which are the ndonesia Phone Number merchant’s self-broadcast position management. Alliance the matrix management of massive experts,the combination of marketing activities, and. T ( A win-win situation for both. In order to help product and sales. Among them, merchants’ self-broadcasting is the basic basis of daily sales operations and an important force for merchants’ growth in Douyin e-commerce. Merchant self-broadcasting is of great It promotes merchants to increase.
