Developing content for audience personas
How are you doing? Think your boss knows about you? She probably knows that you arrived at work before her, that you won’t read the email that includes all the hats, and that you left work early on Wednesday to teach a youth soccer league. She also probably knows how to motivate you and talk you through a positive response: this is the sign of a boss who knows her audience. Think about your favorite brand. You probably know it pretty well – from the colors of their logo, to the addictive jingle, all the way to the day of the week it posts its sale price. Take a moment to consider how well the brand knows you .
Your Audience Personas Goals
Have you ever had that moment America Cell Phone Number List when you thought about it? Wow, they totally “get” me? Or conversely, wow, they were so wrong this time! Of course, you’ve seen ads break through social media that were completely off target. A well-defined, thoroughly researched audience persona will equip any B2B or B2C business with the tools and knowledge they need to solve customer challenges and solve their unique problems . The process of developing these personas may seem daunting, but delivering targeted content that aligns with your customers’ needs and goals is the cornerstone of any strong marketing campaign.
Collect data to define personas
Passionate marketers who target ws database ampaigns across a wide range of industries need to understand the elements of customer needs and desires. Here are the steps you can take to understand who the PhD you’re working with actually is and create the perfect representation of your audience…and it’s not as difficult as it might be thought. (And check out Part II: Developing Content for Your Characters next week .) Your Audience Persona’s Goals A complete user persona helps segment users into familiar terms and categories while also streamlining the company’s processes.
